For centuries, mainstream entertainment as varied as theatre, literature, cinema and TV shows have been defined by the idea of ‘gender’. Women and men have been placed in the old dressers of typical stereotypes, with the women usually typecast as worthy of being rescued, perfect environment managers and maternal mother figures, and men as the 'true' bread earners and decision makers.
Indian TV Serials are no exception to this; they have often been seen as perpetuators of gender stereotypes. However, in recent years, Indian TV serials have taken on a new level of social relevance. This shift is often attributed to the development of lighter faster means of communication, rising standards of living, and breaking away from the old established norms which have kept Indian TV Serials so, for so long, traditional and mainly regressive in terms of gender representation.
Today, we are witnesses to a revolution in the way gender representation is increasingly being handled in Indian TV Serials. On the positive side, female characters have been won for their professional and leadership achievements; they have featured as independent and successful women who take on obligations and responsibilities, considered traditionally relegated to men. These women are often seen fighting stereotypes of their own, to prove their worth in a patriarchy society udaariyaan written episode.
Other examples include women who order around men in their workforce, mothers who travel for the good of the family, characters who juggle multiple roles, women who take strong stand on social issues and those who exercise their sexual autonomy, choices and rights. Many male characters, too, have been seen as sensitive, understanding and devoted partners; men who make significant domestic contributions and actively battle gender discrimination.
Apart from breaking and deconstructing the age-old stereotypes, these shows also have been instrumental in raising issues which are sensitive but important for due diligence. These shows are an effective way of setting gender debates into motion, giving perspectives and starting conversations on the daily gender implications of our life.
The much acclaimed ‘Naagin’, for example, has placed strong female characters at the centre and provided ample scope for the active literary discussion of gender equality.The 'Kumkum Bhagya' has been an avenue to redefine masculinity and question traditional male roles. The ‘Lakshmi Store’discusses caste and gender prejudices and has managed to initiate conversations around it, among its viewers, who either share similar experiences or learn a lot from the serial. Similarly, 'Yeh Rishtekhaayi Tohaari Chunariya' is set in a small town and has picturised a strong female character who is taking choice-based decisions and is determined to break through the societal barriers.
The success of these shows brings to attention the much needed transformation in the sphere of gender representation. It showcases that the society is ready to accept women in all guises and men as supportive partners; that we have organsied minds capable enough of understanding the latter. Indian TV Serials have created that space and opened up the opportunities for a more progressive and constructive view of gender roles.